Client:
DD Points
Brand identity, digital and product design, design direction: Barry Redford
Copywriter: Paul Zeidler
Creative direction: Andy Barwood
MyDD Points is the UK’s fastest-growing digital loyalty programme, which rewards you for shopping with your favourite local independent stores and restaurants.
With an injection of investment, DD Points wanted to modernise its brand and digital touchpoints. Working with their Marketing Director and Copywriter I was responsible for creating the brand identity, the UX & UI for the new website, all collateral & marketing materials plus a selection of social assets.
