Client:
Indicia Worldwide
Design direction and design: Barry Redford
Creative direction: Tristan Pride
Indicia Worldwide is the merger of two companies owned by Konica Minolta, KMMS and Indicia, these companies both operated in the marketing and advertising space with different focuses. KMMS was known for supporting large brands in their marketing, providing onsite production studios, print procurement as well as other services, while Indica specialised in creative, strategy and data insight.
The merger invited a change of brand identity, I was briefed to create some initial options informed by the creative brief and, working with the board, developed the selected design across various key touchpoints. Once the initial direction was approved I created the brand guidelines and key assets – logos, imagery, icons, graphics, stationery and templates.
As the business offering developed there was a need to review and update the initial identity to better reflect the new proposition. This update to the original work incorporated new imagery, guidelines, PPT templates, updated iconography, motion standards and a new employee engagement identity.
A slide from the updated credentials deck.
Pages from the guidelines created.
Campaign design for one of the digital products developed at Indicia Worldwide.
Slides from the Indicia Worldwide credentials deck
Employee engagement identity created.
