Client:
Unilever
Brand identity, packaging design, retail POS, social posts, proposal: Barry Redford
Creative direction: Tristan Pride
B-Better is a Unilever brand of enhanced flavoured water, packaged to be sustainable, wanting to help people to feel physically and mentally better in life. B-Better were in the process of developing a soluble water additive, packaged in a stick-shaped sachet, making it easy to make functional water quickly.
As part of their product development process, they briefed Indicia Worldwide to create a range of brand and packaging proposals that brought to life the benefits of this well-being water. We collaboratively worked with the client, developing our concepts over a two week period, we devised multiple solutions, the below being my personal preference.
