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Client:
Burger King
Design direction and design: Barry Redford
Copy: Rosie Mussen
Creative direction: Samantha Rickwood
Burger King offered Indicia an opportunity to provide both onsite production and creative. Part of the pitch winning team, and subsequently, the onboarding and delivery team, I helped embed Indicia into Burger King and deliver six months of design direction.
A fast paced environment requiring quick and accurate turnaround of materials, we delivered against this while maintaining high standards of quality, craft and brand adhesion.
Shown below are selected projects from my time working on BKUK.
Slurp Prize was a January promotion, tempting customers back to Burger King during the historically quiet period. Customers purchasing drinks were given the opportunity to win prizes.
I developed the design of the promotion key visuals, promotion cup packaging and prize mechanic, and oversaw the on-sight production team in the delivery of the full promotion campaign.
Visual of the cup design.
Promotion graphics within the restaurant self service kiosks, cup and promotion graphics also featured in the BBH devised commercial.
Legends week was a weeklong promotion offering discounts on some of Burger King's icon menu items. I created the key visuals and some of the initial promotional materials, once these initial materials were approved I worked with the creative production team to craft the full campaign.
Branding and promotional materials for a kindness campaign for BKUK restaurants, above is the badge designed.
A range of posters created.
Unused BKUK CRM concept.
Unused BKUK packaging concept.
