Client:
Stanley Black & Decker
Concepts, campaign, design direction and design: Barry Redford
Additional concepts and Copy: Rosie Mussen & Rob Lloyd
Creative direction: Samantha Rickwood
Stanley came to Indicia Worldwide to help them launch their new TradeLift™ product across multiple markets, we were tasked with creating a visual identity for the launch and a range of collateral and concepts to bring the product to market with a bang.
The Stanley Fatmax TradeLift™ product enables tradies, solo or not, to lift, level, hold and spread, a unique feature allows users to make fine adjustments with their feet, leaving their hands free.
I worked on the initial concepts and the visual identity, taking their assets and devising an impactful, appropriate aesthetic.
We applied this visual approach in combination with the core messaging pillars of productivity, versatility and safety, across a broad range of OOH, print, in-store, social, CRM and digital.
Our client was thrilled with the resulting content, early results are very strong too, the campaign has outperformed anything they’ve done before.
We created a range of press advert designs.
The treatment of the imagery focused the viewer on the product and application while incorporating the brand palette of black and yellow. A strong aesthetic that demanded attention.
Some examples of the extensive social media campaign devised. A campaign of this scale required several designers working across multiple streams, with the creative director I oversaw the development of the social content imagery.
After the initial launch I identified an opportunity – and created a concept – that leveraged a unique TradeLift™ feature to garner some borrowed interest from the Euros football Championship.
Design for an influencer box.
Selected pages from the playbook created for Stanley.
A fun early concept for TradeLift™, unused.
